The Future Of Advertising Gonna Use Wearable Technology?

The rapid advancement of technology has changed our life dramatically including advertisements. The article introduced future of advertisement that leverage new technologies. Reading the article, I feel that the trend of wearable technology is emerging. For instance, the article introduced google's eyewear and LED t-shirts which both shares the concept of wearable technology. In next few years, I personally feel technology trend will shift from mobile tech (ex: Iphone, andrioid) from wearable tech where tech become so close to us that we don't even notice we're using it. The advertising concept introduced in the article, uses actual people as advertisement by making them wear LED T-shirt and display ads on it. I thought this concept was really interesting. To make it more functional, I think companies can use this technology to make homeless people into interactive ads. By using this tech company can advertise at significantly low cost and leverage unused resources for the society's good. One problem is that initial cost of this LED T-shirt is kind of pricy.....