The digital media has transformed the way politician persuade the citizen. The presidential campaign is great example of modern marketing. While emphasis is on digital marketing, Obama and Romney's marketing teams are using various mixture of marketing techniques in order to reach and persuade the citizens to attain their votes. According to the article, digital marketing predicted to reach $160 million and candidates are funding heavily on the micro-targeting. Related to last week's CRM lecture, in political campaign tremendous amount of data is collected to target specific audiences. Using sophisticated algorithms, the marketers process the collected data to examine the voter's behaviour and predict specific traits that correlate to voting decision. They will then use the data to target the specific market in order to increase chance attaining the votes. It's spectacular how specific campaign teams can get. However, the precision of the target marketing are getting creepy in a way.
The history of presidential campaign portray how the marketing evolves overtimes. How there sophisticated marketing tactics are amazing that companies could learn many from it by investigating their marketing approach. As explained in the past lecture, just like any other digital marketing marketers, presidential campaign are also facing dilemma of creepy/sweet spot.
I think it is amazing what campaign marketing has become int he aftermath of the 2008 election and David Plouffe's masterpiece of fundraising and the internet marketing blueprint he created. Now in 2012 we are seeing the evolution of that blueprint - the road to the White House is even more intricate than anything that could have been possibly imagined during the Clinton and Bush administrations.
ReplyDeleteIt truly is remarkable.