The Fancy: A new way of marketing

The Fancy is new social commerce site that has feature to share any products that users are interested. Unlike the Pinterest that only has interest sharing feature, the fancy allows to sale the products via the site. When the product shared by the user is bought by someone, the user who posted the product receives 2% credit from the price of the product. With this new business model the Fancy launched in 2011, has 500,000 post per day making $10,000 sales per day.

The Fancy have done a decent work blending the core essence of e-commerce and social media networking sites and implemented successfully (the idea itself is like a combination of Facebook and Amazon). Browsing the Fancy's website, their user interface does actually looks "Fancy" and make me want to buy the products with authentic and eye catching design. They offers wide-range of products from apparel to travel (relatively in high price range). Because of this characteristic of website, it might be adequate for luxury brands.

The fancy appears to adapt to the current trend of social media networking very well, attracting millions of users and manufactures. While there are competitors like fab.com, I wonder how this social commerce site will grow in next few years.