Internet Marketing for Luxury Brands

Learning both technical and business side of the Internet marketing, I was surprised by the fact the course covers a lot on technical side. Other than that, I was interested to learn how the marketing strategies evolved in the course of history. 



Browsing through the web, I found this interesting article about the Internet marketing for luxury brands. The article discussed the conflict faced by luxury brands using the Internet marketing. Unlike the normal brands, the luxury brands needs to keep exclusive image. They have successfully kept that exclusive brand image in the traditional marketing, but they seem to have not found sure strategies for the online marketing. In the class lecture, online marketing was described as strategies with low entry of barriers. However, for the luxury brands they seem to hesitate to engage online. For instance, in the article it was mentioned that the luxury brands are spending only 31% of their overall ad budgets online. As an Idea of social media marketing strategy, I thought arranging tie-up with celebrities with the Facebook account might be effective. In this way, the luxury brands can keep their exclusive image and at the same time they can attract new customers.

I'm interested in how the luxury brand will use online social media as marketing strategies in the future.


For more information check the following link.

What’s Next for Luxury Brands Online?

http://blogs.position2.com/online-marketing-for-luxury-brands-simplifying-a-complicated-relationship-part-1