Providing us no concrete evidence of their ads impact, effectiveness of Facebook's advertisements are questioned these days. Recently, the GM has dropped Facebook ads claiming the ads has low consumer impact. With such criticism, to improve the actual ads effectiveness, Facebook has implemented new method that displays user's likes on the other user's news feeds. More in specific, once you like a certain company's Facebook page, company can now advertise by displaying promotions and ads on your friends news feeds. They calls this system the "social reach". This approach is actually effective, increasing number of likes, where most of the likes are clicked from smartphones (I couldn't find the source... It was mentioned in some TV program).Myself being a Facebook user, I really didn't recognize this ads system until I read this article. I understand social marketing is still a new stuff and Facebook is experimenting the approach. However I think Facebook has an obligation to explain the users what they are doing. Facebook should of explain this system in detail to the users, telling them what message you are sending to your friends without yourself knowing it. The user have potential of sending unintentional message to others, resulting you to set wrong image of yourself unconsciously.
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