Because of the drastic improvement of technology in the past
few years, various type of IT start-ups with creative business models have emerged. The Klout.com is one of those unique start-ups that attracts businesses with their unique marketing model. Klout measures the online influences of the person by
using data points from services such as Twitter, Facebook, and Google plus then
they connect the people with high influences to the businesses to spread
positive image for them.
I thought the approach taken by Klout really matches the
raising trends where everyone in the world is using some sort of social
media. The measures of the online
influences appears to not reflect the real world influences (Justin beaver had higher
score than Barack Obama). But according to the article, they are working on the
algorithm of the influence measurement, promising to calculate more precise measurement. Considering the fact that there are many chances of new social media service to emerge in the near future, there are still a lot of potential of growth.
I'm looking forward how this service will effect the trend of internet marketing. This service might be a game changer, giving more depth in marketing strategies where the service might be more cost effective than marketing approach like paid search where you need to pay decent dollars to the firms.
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